Integrating PayPal

There are lots of different ecommerce integrations to help you monetize your site, sell your products and find markets on the internet, but PayPal is one of the few integrators that are small-business friendly.

For around $30 a month and a percentage of sales, you can get your ecommerce site up and running using the PayPal API. It's not easy to configure, but it is reliable and the interface is familiar to anyone who makes purchases on the web.

The complexity of web commerce doesn't end there, though. Now you have to find your markets, and for that you need SEO or Search Engine Optimization and SERP placement.

I've done the PayPal integration and the SEO work, so I know the peculiarities of getting your account up and running - and helping potential customers find you and your products.